Learning from a Project

I can recall in the past when I was trying to start my business and I had plenty to do.  One part of my  project was to create a website to utilize for my customer because we live in the technology age.  At  the start of the project I assumed everything was great and did not realize how much research and  effort it would take to create a successful website for my customers.  I created my website and  implemented the website live before I launched my business officially. I had a home page,  information about the business, pictures, and general information listed in text form on the site. Once  I launched the site I had many questions on how to do certain things, and also requested additional  information after viewing the site and this made me aware that this was not a success and something  additional was needed.  After reviewing additional factors and customer feedback I went in to make  changes.  First the site was a little boring because the main factors were presented in text form only.   I went in and included many visuals such as bright fun pictures that went with my company theme.  I  included audio aspects on the site such as recordings that maintained a lively tome of voice  explaining certain aspects.  I also included links on the site that led to additional information such as  my policy and procedures as well, and I included a contact page so that anyone could reach out to me  via the site as well.  I added a page where customers could make payments via credit card or paypal.   I decided to make the site a little more upbeat and detailed as well.  After the additional changes to  the site I received less questions on what additional services I offered, costs, etc. and more contacts  just asking if they could tour and possible enroll.  I didn't realize that my website was an additional  aspect that could have such a massive impact on business success,